The Evangelistically Healthy Church

6 Actions Leaders Can Take To Lower Their Church Conversion Ratio

On average, it takes 50 church members a year to lead one person to Jesus.

Thom Rainer suggests that an evangelistically healthy “church conversion ratio” (CCR) is about 20:1 (that is, 20 church members leading one person to Jesus per year).

Less than 5% of churches in the U.S. hit this particular target.

But is it possible to move closer to, say, a 3:1 church conversion ratio? Or (and this is really going to blow your mind), what about a 1:3 church conversion ratio?

Imagine every member in your church making at least one disciple each year! 

What would it take to get there? 

Pursuing Jesus’ Mission with Jesus’ Means

Every year (especially around Easter) I hear of another church doing something crazy to get people in the door of their building:

egg drop

◊ One church gave away a car.

◊ One church surprised random attenders with a shopping spree.

◊ One church dropped Easter eggs on top of people’s heads from a helicopter.

Somehow I don’t think that Easter eggs or Oprah-like bribery is exactly what Jesus had in mind when He told us to make disciples of all nations. Jesus has given the church a specific mission and He has also given us the means to pursue that mission.

In order for the local church to bring glory to God and be obedient to Jesus’ commands we must use Jesus’ means to pursue Jesus’ mission.

The Spirit of God

Jesus told His disciples that He would send them the Holy Spirit as a Helper. Just before He ascends into heaven, Jesus says to His followers, “But you will receive power when the Holy Spirit has come on you, and you will be My witnesses in Jerusalem, in all Judea and Samaria, and to the ends of the earth.” Because the Spirit of God indwells us, the local church has received supernatural power, spiritual gifts, encouragement, guidance, wisdom, comfort, and strength. These are all gifts that do not come from human abilities, innovation, or training (though by God’s grace He has given us those things too). In other words, anyone can have leadership skills or marketing skills but only the church has the Spirit of God dwelling among them and empowering them to pursue the mission.

Does the Holy Spirit Speak Through My NIV?

I recently had an interesting conversation with someone named Dan about the value of exegesis and the role of the Holy Spirit in helping us understand God’s Word. I made the argument that faithfully studying the context, author, purpose, audience, and even the languages can help us to more fully understand a text. This doesn’t negate the role of the Holy Spirit in illuminating the words on the page but I think these language and contextual tools are helpful.

Dan said,

I agree that there is certainly value in studying the original language and historical aspects of a text, but I would lean toward those being nonessential, because ultimately The Bible is nothing but words without God’s Spirit working in the heart of the reader/hearer.”

I wouldn’t say they are nonessential. I would even say that they are essential because without them we wouldn’t even have an English translation. Further, I would say that the more questions we ask of a text and the more we can use cultural and contextual and linguistic tools to help us answer them, the more faithful we are as students of the Word.

When we get a letter in the mail it’s helpful to know the author, the recipient(s), the subject, the purpose, etc. Why wouldn’t we also employ what we know about a biblical text to help us more fully understand the message? Especially since that text is from a culture years removed from ours today. There is a lot of insight that can be gleaned just from doing 5 minutes of research from a commentary or with a word study. Again, no seminary education necessary just a healthy desire to meditate on and study God’s Word.