I had the opportunity to share some thoughts about the SBC name change task force over at my friend Mark’s blog today. The post is about the task force that the current Southern Baptist Convention president Bryant Wright established to study a name change for the SBC.
I predict Bryant Wright will make this happen because of the timing, the current climate of the SBC, and the people that are a part of the task force. In the article, I share several reasons why I believe Wright will succeed in rebranding the SBC even when others have been trying to do it for half a century.
I also share my top five reasons why I think it’s important that Southern Baptists rebrand. For example,
Reason to Rebrand #1 Half of all Southern Baptists live in 5 Southern states. That won’t change until ‘Southern’ is no longer part of our name. Our name cultivates an “us vs. them” mentality that immediately puts up walls in other areas.
To read the whole post head on over to Mark’s blog.
What do you think about a potential name change? Is it necessary? Will Southern Baptists lose anything by rebranding after 166 years of history? Even if you’re not a Southern Baptist, I’d love to get your thoughts.